The Brief:
Co-operatives First’s Hometown Advantage program helps small town and rural residents start businesses that will help sustain their communities. I was tasked with creating a graphic for their ‘Show Us Your Assets’ social media contest, in which they asked people to show them what makes their hometown great.
Solution:
The Hometown Advantage logo, which I had previously created, was inspired by roadside signs for diners, motels, and gas stations. For this project, I went even further and created an animated illustration in which the sign flickers on against a night sky. The modular design was easily rearranged for different dimensions. A static daytime version was also created for social channel headers.
My Roles:
concept, creative direction, design, illustration