The Brief:
Synergy Credit Union launched a video contest for 17 to 25 year olds. The objective was to gather information on how to better serve this demographic, while awarding them some money for getting involved. The entrants were asked to create a video that describes what they want from their financial institution.
The client needed a name for the contest, and some social media graphics that would catch the eyes of this age group.
Solution:
The name "Share Your Mind" is memorable, and allows for some fun visuals. I chose to use GIFs so these posts would stand out from Synergy's day-to-day content.
Photography was limited to stock images, so I created a look that integrated hand-drawn elements. This gives the imagery a more unique, light-hearted feel.
Besides this social media campaign, team members had a booth set up at a local college to encourage students to sign up.
Results:
The contest received several entries, and Synergy gained valuable insights about the targeted demographic.
My Roles:
concept, creative direction, naming/copywriting, design